Forecourt Trader - 30 years at the heart of the fuel retailing community

Pocket pick-me-up

08 June, 2012
Page 72 

Wrigley is repositioning Airwaves as a year-round 'pocket pick-me-up'. There has been a range redesign to help improve stand-out in store. There is also a new blackcurrant variant, to make the brand more accessible to younger chewers.

The activity represents the biggest brand investment for Airwaves in more than five years. It will be supported by TV and outdoor advertising, mass consumer sampling, as well as targeted digital and social media engagement.

New Airwaves blackcurrant replaces green mint and joins menthol & eucalyptus, cherry menthol and black mint. Wrigley says that blackcurrant is one of the most popular fruit flavours. The gum comes in 10-pellet packs with a rrp of 45p.

01752 752094

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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