Forecourt Trader - 30 years at the heart of the fuel retailing community

Pocket pick-me-up

08 June, 2012
Page 72 

Wrigley is repositioning Airwaves as a year-round 'pocket pick-me-up'. There has been a range redesign to help improve stand-out in store. There is also a new blackcurrant variant, to make the brand more accessible to younger chewers.

The activity represents the biggest brand investment for Airwaves in more than five years. It will be supported by TV and outdoor advertising, mass consumer sampling, as well as targeted digital and social media engagement.

New Airwaves blackcurrant replaces green mint and joins menthol & eucalyptus, cherry menthol and black mint. Wrigley says that blackcurrant is one of the most popular fruit flavours. The gum comes in 10-pellet packs with a rrp of 45p.

01752 752094

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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