Forecourt Trader - 30 years at the heart of the fuel retailing community
Relentless expansion
Published:  08 June, 2012

Coca-Cola Enterprises (CCE) has introduced a new fruity flavour of its energy drink brand Relentless. Apple & kiwi flavour is available in a 500ml can format and brings the range to six.

To coincide with the new flavour launch, the entire Relentless portfolio has undergone a makeover. The new packs have a brighter, eye-catching design for greater stand-out on shelf to ease shopper choice, says CCE.

Relentless is now worth £63m, having grown by 17.1% year- on-year, according to Nielsen data. Relentless origin flavour continues to be the best seller, followed by sugar free.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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