Forecourt Trader - 30 years at the heart of the fuel retailing community

Packing a crunch

03 July, 2012
Page 40 

Kellogg's is adding a further flavour to its Rice Krispies Squares range honeycomb crunch. Following the addition of the rocky road flavour earlier this year, honeycomb crunch brings the number of varieties in the range to six.

According to IRI data, Rice Krispies Squares is a £39m brand that's eaten by 3.5 million households in the UK.

Meanwhile, the Nutri-grain range is being bolstered with the launch of cereal & milk flavoured breakfast biscuits. These come in single packs of four biscuits with an introductory price-mark of 35p.

The launch will be backed by a £3m campaign including TV advertising and sampling.

0161 869 2000

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.73139.73126.64
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition