Forecourt Trader - 30 years at the heart of the fuel retailing community

Stirring up soups

03 July, 2012
Page 40 

Following the successful introduction of its Squeeze & Stir cup soup range last year, Heinz is launching two new varieties as well as its first multipack. Heinz Squeeze & Stir comes in handy, squeezable sachets with a recommended retail price (rrp) of 59p.

All consumers need to do is squeeze the soup into a mug, add boiling water and stir.

The new chicken & vegetable and mushroom & parsley soups are, according to AC Nielsen data, among the top-selling flavours in dry soups. The new multipack is a three-sachet pack of cream of tomato. Rrp is £1.59.

Squeeze & Stir is backed by a £1.5m media campaign.

AC Nielsen figures show that Heinz has a 37.8% share of the £611m soup market. In the £341m wet ambient soups sub-sector, Heinz has a 66% market share.

020 8573 7757

www.heinz.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?