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Stirring up soups

03 July, 2012
Page 40 

Following the successful introduction of its Squeeze & Stir cup soup range last year, Heinz is launching two new varieties as well as its first multipack. Heinz Squeeze & Stir comes in handy, squeezable sachets with a recommended retail price (rrp) of 59p.

All consumers need to do is squeeze the soup into a mug, add boiling water and stir.

The new chicken & vegetable and mushroom & parsley soups are, according to AC Nielsen data, among the top-selling flavours in dry soups. The new multipack is a three-sachet pack of cream of tomato. Rrp is £1.59.

Squeeze & Stir is backed by a £1.5m media campaign.

AC Nielsen figures show that Heinz has a 37.8% share of the £611m soup market. In the £341m wet ambient soups sub-sector, Heinz has a 66% market share.

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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