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Stirring up soups

03 July, 2012
Page 40 

Following the successful introduction of its Squeeze & Stir cup soup range last year, Heinz is launching two new varieties as well as its first multipack. Heinz Squeeze & Stir comes in handy, squeezable sachets with a recommended retail price (rrp) of 59p.

All consumers need to do is squeeze the soup into a mug, add boiling water and stir.

The new chicken & vegetable and mushroom & parsley soups are, according to AC Nielsen data, among the top-selling flavours in dry soups. The new multipack is a three-sachet pack of cream of tomato. Rrp is £1.59.

Squeeze & Stir is backed by a £1.5m media campaign.

AC Nielsen figures show that Heinz has a 37.8% share of the £611m soup market. In the £341m wet ambient soups sub-sector, Heinz has a 66% market share.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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