Forecourt Trader - 30 years at the heart of the fuel retailing community

Hydration in a drop

01 March, 2004
Page 61 
A new dual-action, mouthwatering product called AquaDrops – being billed as one of the biggest confectionery stories of 2004 – has been launched by Masterfoods to satisfy consumers’ needs to keep their mouths hydrated and fresh.
Research shows that the target consumers for AquaDrops (18-35 year-old adults) could think of between four and six times a day when their mouth felt dry and dehydrated.Common causes of ‘dry-mouth moments’ are eating spicy food, hangovers, smoky or air-conditioned environments, and nervous situations.AquaDrops should be displayed at point of purchase with other functional sugar products. They are available in two flavours – Apple and Citrus – with a rrp of 75p. A £4.3m marketing package to support the brand includes a heavyweight TV, press, PR and sampling campaign.01753 550055

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?