Forecourt Trader - 30 years at the heart of the fuel retailing community

Halloween and Christmas covered by Kraft Foods

30 July, 2012
Page 42 

Kraft Foods is launching Cadbury Crunchy Spiders for Halloween. They are foil-wrapped chocolates filled with green crunchy bits. There are two spider designs, each with creepy crawly legs.

In addition, Cadbury Screme Eggs have been improved with the 'goo-lish' green fondant centre even more garish this time around.

There is also a new 150g sharing bag of Cadbury Screme Egg Minis. Meanwhile, a 150g Cadbury Deadheads bag replaces last year's 80g bag to make it more of a sharing product.

Kraft has unveiled its Christmas 2012 line-up which, once again, includes Cadbury Wishes. There is a new Cadbury Wishes advent calendar and, as in previous years, 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish.

According to Nielsen data, last year Wishes was the best-selling, festive self-eat novelty between Halloween and Christmas.

Elsewhere in the range, there are two new selection boxes and Terry's Chocolate Orange will be available in a limited-edition toffee crunch flavour. Toblerone 400g bars will, once again, be available in special festive sleeves depicting snow and silhouettes of santa.

0870 191 7343

www.cadbury.co.uk





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