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Halloween and Christmas covered by Kraft Foods

30 July, 2012
Page 42 

Kraft Foods is launching Cadbury Crunchy Spiders for Halloween. They are foil-wrapped chocolates filled with green crunchy bits. There are two spider designs, each with creepy crawly legs.

In addition, Cadbury Screme Eggs have been improved with the 'goo-lish' green fondant centre even more garish this time around.

There is also a new 150g sharing bag of Cadbury Screme Egg Minis. Meanwhile, a 150g Cadbury Deadheads bag replaces last year's 80g bag to make it more of a sharing product.

Kraft has unveiled its Christmas 2012 line-up which, once again, includes Cadbury Wishes. There is a new Cadbury Wishes advent calendar and, as in previous years, 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish.

According to Nielsen data, last year Wishes was the best-selling, festive self-eat novelty between Halloween and Christmas.

Elsewhere in the range, there are two new selection boxes and Terry's Chocolate Orange will be available in a limited-edition toffee crunch flavour. Toblerone 400g bars will, once again, be available in special festive sleeves depicting snow and silhouettes of santa.

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