Forecourt Trader - 30 years at the heart of the fuel retailing community

Pouch push for Heinz

30 July, 2012
Page 42 

Heinz is adding a new flavour bolognese sauce with penne to its pasta pouches range.

Designed as a quick and convenient complete meal solution, it contains one of your 'five a day' and has no artificial colours or flavours.

According to AC Nielsen data, the range has delivered 88% incremental value sales to the pasta meals category since its launch last summer. Brand manager Catherine Allen said: "We're confident that by adding this new variety, we can continue to drive growth for the pasta meals category by offering convenient and tasty meal solutions, which are quick and easy to prepare."

Recommended retail price is £1.39.

020 8573 7757

www.heinz.co.uk





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