Forecourt Trader - 30 years at the heart of the fuel retailing community

Cheddars with bacon

30 July, 2012
Page 42 

United Biscuits (UB) is launching McVitie's Cheddars in a crispy bacon variety. The company's research found that almost 40% of Cheddars' buyers also bought bacon-flavoured snacks, which is 34% higher than the average savoury biscuits' buyer, showing that the flavour resonates exceptionally well with Cheddars' consumers.

UB says this demand for bacon-flavoured snacks, combined with the 18% growth currently being seen in the savoury biscuits market (Nielsen data), demonstrates what a key growth opportunity the market is for retailers.

McVitie's Cheddars crispy bacon flavour come in a roll-wrap format with a recommended retail price of £1.41.

0800 138 0813

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

Most read

Are Tesco/VW's plans to build the largest EV charger network in supermarket car parks cause for concern for the traditional independent fuel retailer?


See all events