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Cheddars with bacon

30 July, 2012
Page 42 

United Biscuits (UB) is launching McVitie's Cheddars in a crispy bacon variety. The company's research found that almost 40% of Cheddars' buyers also bought bacon-flavoured snacks, which is 34% higher than the average savoury biscuits' buyer, showing that the flavour resonates exceptionally well with Cheddars' consumers.

UB says this demand for bacon-flavoured snacks, combined with the 18% growth currently being seen in the savoury biscuits market (Nielsen data), demonstrates what a key growth opportunity the market is for retailers.

McVitie's Cheddars crispy bacon flavour come in a roll-wrap format with a recommended retail price of £1.41.

0800 138 0813

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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