Forecourt Trader - 30 years at the heart of the fuel retailing community
Eclairs on the move
Published:  30 July, 2012

Kraft Foods is launching Cadbury Eclairs in a new 48g 'handy' bag in a bid to drive on-the-go sales. This new format is described as "a modern replacement" for the brand's roll pack. Recommended retail price is 55p.

The bag design emphasises the elements of the product that consumers love the creamy caramel as well as the Cadbury chocolate 'reward' at the centre.

Zoe Howe, senior brand manager for candy at Kraft Foods, comments: "Cadbury Eclairs are well-loved by consumers and the new impulse format will allow them to enjoy this popular treat during a variety of occasions."

0870 191 7343

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?