Forecourt Trader - 30 years at the heart of the fuel retailing community

Camel goes curvy

04 September, 2012
Page 46 

TI is launching what it claims is the world's first curved pack design for its premium cigarette brand, Camel. The pack will be rolled out across all Camel Blue 20s packs. The move forms part of a complete range modernisation which will also see Camel Blue 10s packs receive a new look. According to Euromonitor, Camel is the sixth biggest-selling cigarette brand in the world. JTI says it is particularly popular in major cities across the UK. Rrp is £3.82 for packs of 10 and £7.47 for 20s.

Jeremy Blackburn, head of communications at JTI, said: "This is a very exciting time for Camel and the premium cigarette sector. Unique to the brand and to the UK market, the new Camel Blue 20s Curve pack is a breakthrough innovation in packaging and design. Adding a contemporary and premium twist to an established and popular UK brand, we would advise retailers to give the packs plenty of space on-shelf."

0800 163 503

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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