Forecourt Trader - 30 years at the heart of the fuel retailing community

Two new Cadbury lines hit the choccie shelves

04 September, 2012
Page 46 

Following the successful launch of Cadbury Dairy Milk (CDM) Bubbly earlier this year, Kraft Foods is launching a self-eat 90g bar with a rrp of 59p.

According to Nielsen data, CDM Bubbly is already worth £10.1m. It is particularly popular with women, who account for 74% of purchasers.

The launch of CDM Bubbly Mini is being supported by a £1.5m marketing campaign which includes social media, TV advertising and point-of-sale material.

At the same time, Kraft is adding a savoury twist to its sharing bag offering with the launch of Cadbury Pretzels. They come in 110g bags with a rrp of £2.03. Again, the launch will be supported by a heavyweight marketing investment including point-of-sale material, sampling and outdoor advertising.

Retailers are advised to site Cadbury Pretzels with other Cadbury chocolate sharing bags and consider secondary siting as part of a 'Big Night In' fixture, to drive incremental sales.

Sally Barton, brand manager for bitesize at Kraft Foods, said: "Following positive initial consumer research and the fantastic starter sales of recently launched Cadbury Popcorn, we are confident that Cadbury Pretzels will receive an equally warm reception from consumers."

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