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Pringles pops more

01 October, 2012
Page 82 

Pringles is introducing a new salt & pepper line to the convenience sector.

Brand owner Kellogg's says that while the core four Pringles lines (original, salt & vinegar, sour cream & onion and Texas BBQ) remain vitally important best-sellers, the extended flavour range presents a huge opportunity to retailers. The company reports that past launches such as prawn cocktail and smokey bacon resulted in average incremental sales increases of up to 50%.

Fiachra Moloney, Pringles marketing manager UK and Ireland, commented: "Historically, new variant launches have been hugely popular and have shown that consumers get excited by new flavours, so we're confident salt & pepper will be a big success."

0161 869 2000

www.pringles.co.uk





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