Forecourt Trader - 30 years at the heart of the fuel retailing community

Diageo adds colour to Christmas time

30 October, 2012
Page 44 

Diageo is launching a new in-store media campaign to encourage shoppers to serve more exciting drinks over the festive season. The 'Add Colour to Christmas' campaign is designed to challenge beer and wine as the default at-home drinks choice over the crucial festive period.

Rolling out nationwide this month, the campaign will be brought to life in stores with displays, posters and point-of-sale material which encourages shoppers to 'serve delicious festive drinks' such as Smirnoff vodka and cranberry, Tanqueray gin and tonic, or Baileys on ice.

020 8978 6000

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?