Forecourt Trader - 30 years at the heart of the fuel retailing community

Packing a punch

30 October, 2012
Page 44 

Shloer berry punch limited edition is back following its huge success last year. In the 12 weeks leading up to last Christmas, Shloer sales increased by 12% adding an extra £1.4m to the value of the adult soft drink category. The berry punch limited edition accounted for 72% of those incremental sales (Nielsen data).

Shloer will be driving awareness of this variety through a high-profile consumer PR campaign; digital activity with 42,000 fans on Facebook and the Shloer website (; and an e-newsletter being sent to the brand's database of 38,000 consumers.

It will also benefit from the halo effect of the £16m marketing spend behind the brand this year. Retailers can obtain free point-of-sale from the POS hotline 0800 917 3450.

Berry punch comes in 75cl glass bottles with a rrp of £2.29.

01452 378500

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Weekly retail fuel prices: 13 January 2020
RegionDieselLPGSuper ULUL
East Midlands132.9085.90142.46128.30
North East131.51138.84126.57
North West132.01141.35127.57
Northern Ireland129.77132.73125.24
South East133.8765.90141.79129.06
South West132.9667.90140.14127.94
West Midlands132.74141.94128.15
Yorkshire & Humber132.04141.31127.30

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