Forecourt Trader - 30 years at the heart of the fuel retailing community

Consumers vote again for their Chunky Champion

14 January, 2013
Page 48 

Choose a Chunky Champion is the latest activity for Kit Kat Chunky. It follows last year's successful campaign, which was the biggest confectionery singles event ever for Nestlé, with over 600,000 votes cast on Facebook, 11 million bars sold and 200,000 new consumers entering the category (Kantar Worldpanel data).

This time around, there are four more limited-edition flavours for consumers to vote for, each represented by their very own flavour hero. They are mint, represented by Mintinator; coconut supported by Coconutrix; hazelnut backed by Hazelnutter; and choc fudge assisted by Fudgetron. Kit Kat Chunky's key consumers (18-30-year-old men) will be encouraged to try all four flavours before voting for their favourite on Facebook. The flavour with the most votes by March 15 will become a permanent addition to the range as peanut butter was last year.

A UK-wide tour will take the competition direct to shoppers. There will also be a £5m media campaign. For independents, a special starter pack containing each flavour will be available offering them a saving of £4.

0800 6378 5385

www.nestle.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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