Forecourt Trader - 30 years at the heart of the fuel retailing community

Convenient Belvita

08 February, 2013
Page 42 

Belvita Breakfast is now available in an exclusive format for the convenience channel. The new 150g format contains three 50g packs of the biscuits in two top-selling varieties: milk & cereals and honey & nut. Rrp is £1.49.

Belvita Breakfast was launched in the UK in 2010 and as such created the breakfast biscuit category. Sales are now worth £48m (Nielsen).

The biscuits have been clinically proven to release energy slowly over four hours, when they are eaten as part of a balanced breakfast.

Belvita senior brand manager, Rahul Gursahani, said: "One in three of us currently skips breakfast and Belvita Breakfast is ideal for those rushed mornings that we all experience."

01895 615000

www.belvitabreakfast.co.uk





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