Forecourt Trader - 30 years at the heart of the fuel retailing community

Juice that's less sweet

08 February, 2013
Page 42 

Trop 50 from Tropicana is a new fruit juice drink with just half the calories and half the sugar of regular juice. It is a mixture of Tropicana Pure Premium not-from-concentrate juice and water, which is then sweetened with Stevia to give sweetness without the calories. It comes in 330ml on-the-go formats and 1ltr packs in varieties including smooth orange and orange & mango. Rrps are £1.19 and £2.29 respectively.

Trop 50 was introduced successfuly in the US three years ago, where it is now a $200m brand. Here the launch is backed by a multi-million pound TV advertising campaign as well as in-store sampling.

0118 930 6666

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East Midlands130.41132.10120.99
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
South East131.14134.22122.06
South West130.59131.37121.41
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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