Forecourt Trader - 30 years at the heart of the fuel retailing community

Arctic ambition

08 February, 2013
Page 42 

Coca-Cola and WWF have joined forces in a new project to raise awareness and funds to save the home of the polar bear and create a positive future for the Arctic.

Called Arctic Home, the project will use WWF's scientific network and conservation expertise along with Coca-Cola's marketing experience and resources to bring the plight of the polar bear closer to home for millions of consumers.

The polar bear has been a long-standing icon across Coca-Cola advertising for years which is why the brand is pledging 3m over the next three years towards helping preserve their Arctic home. A new TV campaign hits screens this month. There is also print advertising.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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