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More fruity flavours

07 March, 2013
Page 54 

Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.

Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black cherries to deliver intense fruit refreshment while pressed red grape offers a blend of apple cider and red grapes for a refreshing, smooth taste. Bulmers Nº17 is being renamed and repackaged as Bulmers Cider crushed red berries & lime to coincide with the arrival of the two new lines.

Martin Porter, off trade sales director at Heineken in the UK, said: "Genuine product innovation is crucial to maintaining sales and momentum in the modern cider category and flavoured cider has been a key driver of this success."

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
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West Midlands123.7465.23132.27121.20
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