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More fruity flavours

07 March, 2013
Page 54 

Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.

Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black cherries to deliver intense fruit refreshment while pressed red grape offers a blend of apple cider and red grapes for a refreshing, smooth taste. Bulmers Nº17 is being renamed and repackaged as Bulmers Cider crushed red berries & lime to coincide with the arrival of the two new lines.

Martin Porter, off trade sales director at Heineken in the UK, said: "Genuine product innovation is crucial to maintaining sales and momentum in the modern cider category and flavoured cider has been a key driver of this success."

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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