Forecourt Trader - 30 years at the heart of the fuel retailing community

More fruity flavours

07 March, 2013
Page 54 

Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.

Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black cherries to deliver intense fruit refreshment while pressed red grape offers a blend of apple cider and red grapes for a refreshing, smooth taste. Bulmers Nº17 is being renamed and repackaged as Bulmers Cider crushed red berries & lime to coincide with the arrival of the two new lines.

Martin Porter, off trade sales director at Heineken in the UK, said: "Genuine product innovation is crucial to maintaining sales and momentum in the modern cider category and flavoured cider has been a key driver of this success."

0131 528 1000

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 13 January 2020
RegionDieselLPGSuper ULUL
East Midlands132.9085.90142.46128.30
North East131.51138.84126.57
North West132.01141.35127.57
Northern Ireland129.77132.73125.24
South East133.8765.90141.79129.06
South West132.9667.90140.14127.94
West Midlands132.74141.94128.15
Yorkshire & Humber132.04141.31127.30

Most read

As Brexit day finally arrives at the end of January, are you expecting any negative impact on your forecourt business through leaving the EU?

Digital Edition