Forecourt Trader - 30 years at the heart of the fuel retailing community

Grrr..eat new TigerNuts

05 April, 2013
Page 46 

Walkers is describing the introduction of TigerNuts as its 'biggest-ever' nut launch.

There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.

The launch will be supported by national press, digital, radio and in-store activity.

Walkers expects big things from TigerNuts as, according to Nielsen data, sales of flavoured nuts are growing by 36%.

Rosie Bennett-Rees, business development manager for snacks, said: "Consumers are looking for something different and, as a well-loved brand, Walkers is perfectly positioned to bring adventure to the nut category." 0118 930 6666

www.walkers.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?