Forecourt Trader - 30 years at the heart of the fuel retailing community new TigerNuts

05 April, 2013
Page 46 

Walkers is describing the introduction of TigerNuts as its 'biggest-ever' nut launch.

There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.

The launch will be supported by national press, digital, radio and in-store activity.

Walkers expects big things from TigerNuts as, according to Nielsen data, sales of flavoured nuts are growing by 36%.

Rosie Bennett-Rees, business development manager for snacks, said: "Consumers are looking for something different and, as a well-loved brand, Walkers is perfectly positioned to bring adventure to the nut category." 0118 930 6666

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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