Forecourt Trader - 30 years at the heart of the fuel retailing community new TigerNuts

05 April, 2013
Page 46 

Walkers is describing the introduction of TigerNuts as its 'biggest-ever' nut launch.

There are two varieties: sweet chilli and smoky bacon. They are double coated for a crispy texture and have a distinctive tiger-patterned shell. They come in single-serve 40g bags with a rrp of 69p.

The launch will be supported by national press, digital, radio and in-store activity.

Walkers expects big things from TigerNuts as, according to Nielsen data, sales of flavoured nuts are growing by 36%.

Rosie Bennett-Rees, business development manager for snacks, said: "Consumers are looking for something different and, as a well-loved brand, Walkers is perfectly positioned to bring adventure to the nut category." 0118 930 6666

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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