Forecourt Trader - 30 years at the heart of the fuel retailing community

New premium fuel launched by Shell

02 May, 2013
Page 8 

Shell has teamed up with former Formula 1 TV presenter Jake Humphrey to launch Shell V-Power Nitro unleaded and diesel two new fuels designed to reduce engine deposits that can impair vehicle performance.

Developed by Shell Scientists, Shell V-Power Nitro+ fuels represent the next generation of Shell's premium performance fuels and will replace Shell V-Power unleaded and diesel fuels.

Developed with Scuderia Ferrari, Shell says the innovation behind the new fuel lies in the enhanced Friction Modification Technology (FMT).

Humphrey said: "When I fill up with Shell V-Power Nitro+ Unleaded I will experience the same technology that is developed for Ferrari on the track, in my own car."

David Moss, Shell UK & Nordics retail general manager, said: "Shell V-Power Nitro+ fuels come with a racing seal of approval having been inspired by the Shell Technical Partnership with Ferrari.

"At Shell, we are committed to making better fuels for our customers. Formula One helps us to deliver those better products.

"Our Shell V-Power Nitro+ fuels are the result of more than 60 years of innovation with Ferrari in the motorsports arena and we're excited about giving UK drivers the opportunity to try them for themselves and experience just what these new fuels can do."





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 October 2017
RegionDieselLPGSuper ULUL
East120.5363.90127.17119.00
East Midlands120.03127.76118.80
London120.3757.90128.81118.85
North East119.80129.71118.46
North West120.19127.87118.63
Northern Ireland119.22125.23117.53
Scotland120.2463.80126.78118.50
South East120.7259.90129.39119.48
South West120.39128.00119.02
Wales120.0459.90126.47118.61
West Midlands120.0865.90128.12118.84
Yorkshire & Humber119.73127.02118.57

Most read

As many forecourt operators continue their quest for expansion - driving up forecourt prices - could you be tempted to sell your business?