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Revive's new position

04 June, 2013
Page 66 

Revive from Lucozade is being repositioned to make it more "relevant and appealing" to shoppers. Manufacturer GlaxoSmithKline (GSK) is moving the £9.4m brand into the enhanced and flavoured waters sector with updated on-pack claims. Revive is a lightly sparkling vitamin drink containing energy-releasing B vitamins and comes in three flavours: lemongrass & ginger, orange & acai and cranberry & acai.

It contains only 50 calories per bottle and the new on-pack claims include 'with 4x energy releasing B vitamins', which GSK hopes will help consumers differentiate the brand from typical energy drink products.

08702 415132

www.lucozade.com





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RegionDieselLPGSuper ULUL
East123.7065.90130.36121.00
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