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Revive's new position

04 June, 2013
Page 66 

Revive from Lucozade is being repositioned to make it more "relevant and appealing" to shoppers. Manufacturer GlaxoSmithKline (GSK) is moving the £9.4m brand into the enhanced and flavoured waters sector with updated on-pack claims. Revive is a lightly sparkling vitamin drink containing energy-releasing B vitamins and comes in three flavours: lemongrass & ginger, orange & acai and cranberry & acai.

It contains only 50 calories per bottle and the new on-pack claims include 'with 4x energy releasing B vitamins', which GSK hopes will help consumers differentiate the brand from typical energy drink products.

08702 415132

www.lucozade.com





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Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

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