Forecourt Trader - 30 years at the heart of the fuel retailing community

Moreish choc snack

04 June, 2013
Page 66 

Cadbury Crunchums are a new 'moreish' snack of crispy cereal bites, coated in Cadbury chocolate. Brand owner Mondelez describes them as "a similar breed of quirky snacks" as its Cadbury Popcorn and Pretzels. They come in 105g bags with a rrp of £2.03.

The launch of Crunchems will be supported by a £1.3m investment in 2013, including outdoor advertising, sampling, PR, social media, digital campaigns and in-store activity.

According to Nielsen data, Mondelez is performing very strongly in the chocolate bags category, which is now worth £378.4m and is growing at a rate of 16.5% year-on-year.

Cadbury brands hold a 26.7% share of the category (Nielsen).

0870 191 7343

www.cadbury.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire & Humber

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?