Forecourt Trader - 30 years at the heart of the fuel retailing community

Jucee new design

04 June, 2013
Page 66 

Jucee the UK's fastest-growing squash and mini juice brand (IRI data) has a new pack design featuring fruit characters, including ozzie orange and archie apple. To support the brand relaunch, there is also a new 1.5ltr squash bottle, available in nine variants exclusively to the convenience sector. The new packs are aimed at retailers with limited shelf and storage space. They have been launched with a permanent price flash of £1.29.

This year the brand has more than doubled its investment with Nickelodeon. The sponsorship, showcasing the no-added sugar squash and 100% fruit juice ranges, is currently running at weekend breakfast time and will appear on weekday evenings during the summer holidays.

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