Forecourt Trader - 30 years at the heart of the fuel retailing community

Thrill-seeker's drink

10 July, 2013
Page 42 

Extreme is a new premium sports and energy drink range, which targets the millions of 18-34 year olds who are attracted to the thrill-seeking extreme sports lifestyle. Vimto Soft Drinks has been awarded the licence to produce the drinks by the Extreme Sports Company.

There are two drinks. Extreme Energy is a carbonated stimulation drink containing caffeine, taurine, glucosamine and vitamins. It comes in 500ml price-marked packs of £1.39, and is supported by a bogof launch promotion within impulse. Extreme Sport is said to be the only action sports focused isotonic sports- drink on the market containing glucose and dextrose. It is a still tropical flavoured drink, which comes in 500ml price-marked packs of £1.19. It is also supported by a bogof promotion.

01925 222222

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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