Forecourt Trader - 30 years at the heart of the fuel retailing community

Thrill-seeker's drink

10 July, 2013
Page 42 

Extreme is a new premium sports and energy drink range, which targets the millions of 18-34 year olds who are attracted to the thrill-seeking extreme sports lifestyle. Vimto Soft Drinks has been awarded the licence to produce the drinks by the Extreme Sports Company.

There are two drinks. Extreme Energy is a carbonated stimulation drink containing caffeine, taurine, glucosamine and vitamins. It comes in 500ml price-marked packs of £1.39, and is supported by a bogof launch promotion within impulse. Extreme Sport is said to be the only action sports focused isotonic sports- drink on the market containing glucose and dextrose. It is a still tropical flavoured drink, which comes in 500ml price-marked packs of £1.19. It is also supported by a bogof promotion.

01925 222222

www.vimto.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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