Forecourt Trader - 30 years at the heart of the fuel retailing community

Thrill-seeker's drink

10 July, 2013
Page 42 

Extreme is a new premium sports and energy drink range, which targets the millions of 18-34 year olds who are attracted to the thrill-seeking extreme sports lifestyle. Vimto Soft Drinks has been awarded the licence to produce the drinks by the Extreme Sports Company.

There are two drinks. Extreme Energy is a carbonated stimulation drink containing caffeine, taurine, glucosamine and vitamins. It comes in 500ml price-marked packs of £1.39, and is supported by a bogof launch promotion within impulse. Extreme Sport is said to be the only action sports focused isotonic sports- drink on the market containing glucose and dextrose. It is a still tropical flavoured drink, which comes in 500ml price-marked packs of £1.19. It is also supported by a bogof promotion.

01925 222222

www.vimto.co.uk





  • Weekly
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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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