Forecourt Trader - 30 years at the heart of the fuel retailing community

Smoother tasting

10 July, 2013
Page 42 

JTI has added Holborn smooth taste to its Old Holborn range, which will compete in the value segment of the roll-your-own (RYO) market.

It is available in a 10g pack, rrp £2.90, as well as a 20g pack (rrp £5.70) a size which is a first for the UK tobacco market.

JTI's head of communications, Jeremy Blackburn, said: "Holborn smooth taste uses a unique mix of tobacco to provide a smoother taste, created for the growing number of ready-made cigarette smokers looking for a RYO product." Worth £1.9bn and growing by 15.2% year-on-year (JTI estimates), RYO is currently the biggest sector of the tobacco category by volume.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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