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BAT launches e-cigarette in UK

31 July, 2013

British American Tobacco (BAT) has become the first tobacco manufacturer to launch an e-cigarette in the UK.

The e-cigarette is branded Vype and will be available for sale on-line with plans to move into mainstream retail outlets from September 2013.

Vype uses a nicotine e-liquid that is made in the UK to current Good Manufacturing Practice (cGMP) standards and contains only pharmaceutical grade nicotine.

The e-cigarette is currently available in a disposable format, with plans to supplement the product range with a rechargeable version in the near future.

BAT said the development of inhaled nicotine products, which includes e-cigarettes, is a natural extension of British American Tobacco’s approach to tobacco harm reduction which has been evolving over a number of years.

It added: “E-cigarettes are an important part of the UK Government’s approach to tobacco harm reduction and we believe that it is our role to provide smokers/consumers with products which they will find acceptable and want to use.”

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East Midlands134.59140.57129.69
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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