Forecourt Trader - 30 years at the heart of the fuel retailing community

Storming the market

07 August, 2013
Page 42 

No Fear's new tropical storm and blue storm varieties tap into the fast-growing 'flavours' sector of the energy drink market.

Tropical storm is a pineapple, passion fruit & peach punch flavour while blue storm is a raspberry flavour. Both are available in £1 price-marked packs.

No Fear brand manager, Neal Haworth, said: "The new flavours will attract new consumers to No Fear Energy and, at a competitive £1 price point, will deliver an incremental sales boost to retailers."

He added that the distribution of No Fear has increased to 30%, up 16% year-on-year thanks to a combination of product innovation, sponsorship of key sporting events and promotional partnerships.

01942 272900

www.aimiafoods.com





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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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