Forecourt Trader - 30 years at the heart of the fuel retailing community

Storming the market

07 August, 2013
Page 42 

No Fear's new tropical storm and blue storm varieties tap into the fast-growing 'flavours' sector of the energy drink market.

Tropical storm is a pineapple, passion fruit & peach punch flavour while blue storm is a raspberry flavour. Both are available in £1 price-marked packs.

No Fear brand manager, Neal Haworth, said: "The new flavours will attract new consumers to No Fear Energy and, at a competitive £1 price point, will deliver an incremental sales boost to retailers."

He added that the distribution of No Fear has increased to 30%, up 16% year-on-year thanks to a combination of product innovation, sponsorship of key sporting events and promotional partnerships.

01942 272900

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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