Forecourt Trader - 30 years at the heart of the fuel retailing community

Storming the market

07 August, 2013
Page 42 

No Fear's new tropical storm and blue storm varieties tap into the fast-growing 'flavours' sector of the energy drink market.

Tropical storm is a pineapple, passion fruit & peach punch flavour while blue storm is a raspberry flavour. Both are available in £1 price-marked packs.

No Fear brand manager, Neal Haworth, said: "The new flavours will attract new consumers to No Fear Energy and, at a competitive £1 price point, will deliver an incremental sales boost to retailers."

He added that the distribution of No Fear has increased to 30%, up 16% year-on-year thanks to a combination of product innovation, sponsorship of key sporting events and promotional partnerships.

01942 272900

www.aimiafoods.com





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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
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West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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