Forecourt Trader - 30 years at the heart of the fuel retailing community

Value sweetie packs

07 August, 2013
Page 42 

Wrigley is launching price-marked packs (PMPs) of Skittles and Starburst, designed to capitalise on the growing consumer demand for value.

The smaller hanging bags (Skittles 125g and Starburst 150g), which are exclusive to the wholesale channel, are flashed at £1 on both individual packs and cases.

According to Nieslen data, within impulse Skittles is currently worth £15m and is growing by 15.8% year-on-year. Starburst is also performing particularly well across the channel, worth £10.2m in value sales and growing 3.7% year-on-year.

01752 752 094

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East Midlands134.59140.57129.69
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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