Forecourt Trader - 30 years at the heart of the fuel retailing community
Holidays are coming
Published:  08 November, 2013

This year, Coca-Cola will be running its biggest-ever Christmas marketing campaign. Activity includes new TV advertising, festive-themed packs and a Christmas truck tour across the country.

According to Kantar Worldpanel data, 43% more households buy Coca-Cola, Diet Coke or Coke Zero than other cola brands at Christmas, so retailers are advised to stock up.

Dave Turner, trade communications manager at Coca-Cola Enterprises, said retailers should consider secondary siting in the lead-up to Christmas. For example, stocking Coca-Cola next to other products consumed at Christmas and Schweppes mixers alongside core spirit brands.

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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