Forecourt Trader - 30 years at the heart of the fuel retailing community

Start the Celebrations

08 November, 2013
Page 40 

Shloer Celebration Pink Fizz and Celebration White Bubbly are described as "two new premium celebration-style soft drinks".

Both Celebration variants have higher carbonation levels than the lightly sparkling original Shloer range. They come packaged in 75cl clear glass bottles featuring natural cork closures in a wire cage and foil. They have a rrp of £2.99 per bottle, and there are six bottles per outer.

The launch is supported via promotions and pos, a consumer PR campaign, and digital activity. Shloer Celebration will also benefit from the halo effect of the £16m marketing spend behind the brand this year.01452 378500

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