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Country Choice Pogo's into hot meals market

04 December, 2013
Page 46 

Country Choice has launched Pogo's (pots-on-the-go), a range of individual hot meals for people on the move. The concept, says the company, can bring in profits of over £6,000 a year, if a retailer sells just 20 meals per day.

Delivered frozen and ready to bake, there are six varieties: sausage hot pot; vegetable curry; beef hot pot; all-day breakfast; chicken tikka masala; and chilli con carne. Each comes as an individual portion and, once heated in a conventional oven for 35 to 40 minutes at 180°C, can be displayed in a hot food cabinet for up to four hours.

Each 300g meal has a rrp of £3; they come packed 18 to a case. To help retailers display the range to full effect, Country Choice has introduced Pogo's branded equipment including units that incorporate a compact oven in the base. The Plug & Play Pogo's Hot Spot unit holds around 22 pots on two shelves above a 13-amp oven, all ready to heat and serve. The taller Hot Tower holds around 48 pots on four shelves and comes with bright shelf talkers to grab attention. A free fork holder can be hooked onto the heated display, providing individually wrapped forks for instant meals on the go.

0800 521366

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.60139.38129.02
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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