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Pure Zero with punch

04 December, 2013
Page 46 

AG Barr is building on the success of its Rockstar brand with the launch of pure zero, which comes in a fruit punch flavour, in a 500ml big-can format. The company says it delivers the 'full Rockstar energy hit' with zero sugar. It is available in non-price-marked and 99p price-marked cans.

"The energy category is growing at 7%, which is ahead of the soft drinks market," said Adrian Troy, head of marketing for AG Barr. "Within this, big-can formats are driving this growth up 15% year-on-year, but it is flavoured energy which is really driving the increase, up 43% year-on-year. Rockstar is leading this growth and seven out of the top 10 fastest-selling big-can SKUs are Rockstar flavours (all Nielsen data)."

01204 664295

www.agbarr.co.uk





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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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