Forecourt Trader - 30 years at the heart of the fuel retailing community

Pure Zero with punch

04 December, 2013
Page 46 

AG Barr is building on the success of its Rockstar brand with the launch of pure zero, which comes in a fruit punch flavour, in a 500ml big-can format. The company says it delivers the 'full Rockstar energy hit' with zero sugar. It is available in non-price-marked and 99p price-marked cans.

"The energy category is growing at 7%, which is ahead of the soft drinks market," said Adrian Troy, head of marketing for AG Barr. "Within this, big-can formats are driving this growth up 15% year-on-year, but it is flavoured energy which is really driving the increase, up 43% year-on-year. Rockstar is leading this growth and seven out of the top 10 fastest-selling big-can SKUs are Rockstar flavours (all Nielsen data)."

01204 664295

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?