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Pure Zero with punch

04 December, 2013
Page 46 

AG Barr is building on the success of its Rockstar brand with the launch of pure zero, which comes in a fruit punch flavour, in a 500ml big-can format. The company says it delivers the 'full Rockstar energy hit' with zero sugar. It is available in non-price-marked and 99p price-marked cans.

"The energy category is growing at 7%, which is ahead of the soft drinks market," said Adrian Troy, head of marketing for AG Barr. "Within this, big-can formats are driving this growth up 15% year-on-year, but it is flavoured energy which is really driving the increase, up 43% year-on-year. Rockstar is leading this growth and seven out of the top 10 fastest-selling big-can SKUs are Rockstar flavours (all Nielsen data)."

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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