Forecourt Trader - 30 years at the heart of the fuel retailing community
White winter for Maltesers
Published:  01 September, 2003

A white chocolate, limited edition of Maltesers goes on sale this winter.

Available from November, White Maltesers will be supported by a £2m campaign including TV and poster advertising.

Masterfoods advises retailers to multi-site in key impulse areas to drive sales. Dumpbins and ‘quick boxes’ should be sited in high traffic locations, while single outers should be displayed by the till.

Sam McElligott, trade relations manager at Masterfoods, said: “We know that the white chocolate market is in strong growth (+16 per cent) so retailers should stock up as this winter edition is guaranteed to boost sales.”

01753 550055




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?