Forecourt Trader - 30 years at the heart of the fuel retailing community

Walkers hat-trick

01 June, 2005
Page 65 
Walkers has launched a core range of Doritos especially for the impulse channel.
There are new 140g, 99p pricemarked packs in the three best-selling flavours: lightly salted, tangy cheese and cool original. New ‘best ever’ Doritos hot salsa and mild salsa dips come in smaller size jars for impulse – 300g. These have a rrp of £1.39. In addition, there is a new cool chive & sour cream dip, which also retails at £1.39.PepsiCo trade marketing manager Nicky Seal says: “While sales of big bag Doritos have grown in grocery outlets, distribution has not been matched in impulse. Focusing on a smaller-sized pricemarked core flavour range, with a case count of eight, will allow smaller stores to get a faster return.”Doritos is currently supported by a £2.8m cinema and TV advertising campaign.At the same time, Walkers is building on its successful Sensations brand with the launch of Sensations Olive Oil crisps in lightly salted, sun ripened tomato & basil and mozzarella & oregano flavours. They too are being advertised this month, in a commercial featuring Gary Lineker and Tara Palmer-Tomkinson. Finally, Walkers and Pepsi have joined forces for the first time in an on-pack promotion which sees five million 50p-off vouchers for Pepsi Max or Pepsi Max Twist 500ml in packs of Walkers’ crisps.01189 306666

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

Most read

With so much focus on battery-electric vehicles, do you think there should be a more balanced discussion to include the potential of other energy sources such as hydrogen?


See all events