Forecourt Trader - 30 years at the heart of the fuel retailing community

Asda forced to back down on price claim

11 February, 2014
Page 4 

Asda had to back down on claims it made about its fuel price cuts, and reissue a press release, after it was challenged by Forecourt Trader.

In the original press release the supermarket giant claimed that from January 14 it would be offering its lowest price on diesel for 18 months, at 133.7ppl. However, Forecourt Trader pointed out that just over two months earlier, on October 30, 2013, it announced it was capping diesel at the same 133.7ppl.

An Asda spokesperson admitted: "Diesel held at around 133.7ppl in October for a few days, which was missed when we ran the data."

However she defended another claim that Asda had cut up to 2ppl off its fuel prices, even though the unleaded price of 126.7ppl was identical to the last time it announced a cut, on December 18, and diesel was only 1ppl lower at 133.7ppl. She said: "Fuel prices are constantly fluctuating on both unleaded and diesel, so it has increased since the last drop."

Andy Peake, Asda's petrol trading director, said: "Our commitment to customers is to always be the last retailer to raise petrol prices and the first to drop them."

Asda later reissued the press release correcting the claim by saying it had reduced diesel to its lowest price for three months.

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East Midlands132.1271.23141.73128.82
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?