Forecourt Trader - 30 years at the heart of the fuel retailing community
Big break for Kit Kat
Published:  01 September, 2003

Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.

Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.

Kubes will be marketed under the strapline ‘Have lots of little breaks’. TV advertising runs from October 1 for four weeks.

In a pre-launch concept test, Kit Kat Kubes scored better than Chunky, with

92 per cent of respondents saying they would definitely or probably buy the new product.

020 8600 3939




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events