Forecourt Trader - 30 years at the heart of the fuel retailing community
Big break for Kit Kat
Published:  01 September, 2003

Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.

Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.

Kubes will be marketed under the strapline ‘Have lots of little breaks’. TV advertising runs from October 1 for four weeks.

In a pre-launch concept test, Kit Kat Kubes scored better than Chunky, with

92 per cent of respondents saying they would definitely or probably buy the new product.

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Weekly retail fuel prices: 19 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.46131.58119.60
North East121.7959.90131.53118.66
North West122.0658.80129.31118.83
Northern Ireland121.4469.90127.23119.16
South East123.2769.90131.23120.66
South West122.83128.65119.82
West Midlands121.83129.90119.22
Yorkshire & Humber121.66129.86118.80

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