Forecourt Trader - 30 years at the heart of the fuel retailing community
Big break for Kit Kat
Published:  01 September, 2003

Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.

Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.

Kubes will be marketed under the strapline ‘Have lots of little breaks’. TV advertising runs from October 1 for four weeks.

In a pre-launch concept test, Kit Kat Kubes scored better than Chunky, with

92 per cent of respondents saying they would definitely or probably buy the new product.

020 8600 3939




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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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