Forecourt Trader - 30 years at the heart of the fuel retailing community
Big break for Kit Kat
Published:  01 September, 2003

Nestlé Rowntree has made a move on the growing bitesize confectionery market with the launch of Kit Kat Kubes.

Available from September 15 in a 50g impulse and 175g hanging bag format, Kubes are mini Kit Kat pieces. Rrp is 37p and £1.25 respectively.

Kubes will be marketed under the strapline ‘Have lots of little breaks’. TV advertising runs from October 1 for four weeks.

In a pre-launch concept test, Kit Kat Kubes scored better than Chunky, with

92 per cent of respondents saying they would definitely or probably buy the new product.

020 8600 3939




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Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

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