Forecourt Trader - 30 years at the heart of the fuel retailing community

Wild new Skittles

11 February, 2014
Page 48 

Skittles wild berry is now available. Described as a "tasty combination" of raspberry, strawberry, wild cherry, berry punch and melon berry flavour, new wild berry is expected not only appeal to existing consumers but also new consumers with a more mature taste palette.

The variant will be available in 55g single bags (rrp 49p) and 174g sharing pouches (rrp £1.28).

The launch is supported by a £10m marketing campaign comprising sampling, digital activity and a new TV ad. The commercial will build on the success of the 'Midas Touch' ad. It goes live this month as part of Skittles' multi-million pound media spend for 2014, which will see the brand secure 25% more airtime than last year.

01752 752095

www.wrigley.com





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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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