Forecourt Trader - 30 years at the heart of the fuel retailing community

Wild new Skittles

11 February, 2014
Page 48 

Skittles wild berry is now available. Described as a "tasty combination" of raspberry, strawberry, wild cherry, berry punch and melon berry flavour, new wild berry is expected not only appeal to existing consumers but also new consumers with a more mature taste palette.

The variant will be available in 55g single bags (rrp 49p) and 174g sharing pouches (rrp £1.28).

The launch is supported by a £10m marketing campaign comprising sampling, digital activity and a new TV ad. The commercial will build on the success of the 'Midas Touch' ad. It goes live this month as part of Skittles' multi-million pound media spend for 2014, which will see the brand secure 25% more airtime than last year.

01752 752095

www.wrigley.com





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 24 February 2020
RegionDieselLPGSuper ULUL
East127.9462.00136.58124.72
East Midlands127.70137.72124.65
London128.12137.79125.20
North East125.92136.20122.89
North West126.8567.57135.95124.01
Northern Ireland124.76130.73121.98
Scotland126.97133.86123.39
South East128.6564.90139.38125.39
South West127.77135.04124.41
Wales126.67135.28123.28
West Midlands127.58140.14124.60
Yorkshire & Humber126.87137.50123.73

Most read

Has the Government's shock announcement to bring forward the ban on the sale of new petrol and diesel-powered vehicles - as well as hybrids - to 2035 or even earlier caused concern and disruption to your future forecourt development plans?

Digital Edition