Forecourt Trader - 30 years at the heart of the fuel retailing community

Sour face of Randoms

11 February, 2014
Page 48 

Nestlé Confectionery is targeting the growing sours market with its latest launch Rowntree's Randoms Sweet N Sour. The new product is available now in an impulse bag (rrp 50p) and from March 31 in a sharing bag (rrp £1.29).

Aimed at Randoms' core target audience of 18-24-year-olds, each bag will contain a tongue-tingling combination of sweet foamy shapes, sour jellies and super sour liquid-filled sweets.

The launch will benefit from a digital media campaign as social media is important to the target audience. Rowntree's Randoms has Nestlé UK's biggest Facebook page with more than one million fans.

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