Forecourt Trader - 30 years at the heart of the fuel retailing community

Bursting with apples

11 February, 2014
Page 48 

Tic Tac's latest fruity flavour is apple burst, available to impulse retailers from this month and to grocery retailers later in the year.

Fifty five per cent of Tic Tac value sales go through the impulse channel, which is why impulse retailers will have the chance to cash in on this earlier availability.

The launch of apple burst follows the strong performance of Tic Tac's recent additions: cherry passion and strawberry fields. These flavours have achieved huge growth in the past two years and now account for 33% of total brand sales (Nielsen data).

Apple burst comes in an 18g single pack, rrp 55p and 49g 100-pack, rrp £1.25. The launch will benefit from a £3.6m media spend investment in the wider Tic Tac brand, which includes TV advertising.

01923 690 300

www.ferrero-trade.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?