Forecourt Trader - 30 years at the heart of the fuel retailing community

Dealers at Shell conference for the first time in 15 years

06 March, 2014
Page 4 

Shell invited dealers to its annual retail conference for the first time in 15 years last month a move that was described as being "long overdue". The event took place at The Celtic Manor in Wales, and more than 90 Shell dealers were in attendance. Two key initiatives were announced at the event an online training package incorporating Health & Safety; and a recognition and reward programme featuring different ways dealers can reward their staff. Shell's UK dealer manager, Andrew Braxton, said: "With our new focus on the dealer sector, the conference was a great opportunity to bring everyone together and engage with them. We outlined our marketing strategy and how we're going to win with fuels in the future in the dealer environment. "

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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