Forecourt Trader - 30 years at the heart of the fuel retailing community
Ginsters H+EATs up the on-the-go snack market
Published:  03 April, 2014

Ginsters is launching a range of microwaveable snacks under the new H+EAT sub-brand. The range is made with freshly baked bread dough and its unique recipe is designed to be microwaved to perfection in just 90 seconds.

The H+EAT core range comprises a hot pepperoni twist, a ham & cheese twist, a hot dog with ketchup & onions and a hot dog with mustard & onions (all with rrps of £2.29), plus a burrito at £3.49.

Each contains fresh quality British ingredients.

The launch is part of Ginsters' drive to reinvigorate the savoury pastry category with innovation to attract new and younger consumers to the sector.

A specially designed H+EAT Station incorporating the latest microwave unit and display fridge is available for convenience and impulse stores to purchase, together with a full range of POS material.

The new products will be supported by a consumer communications programme that includes PR, social media and radio coupled with extensive in-store merchandising, POS and retail media. The launch will also benefit from Ginsters' new TV campaign which has been on air since the middle of February, reaching 85% of the adult population.

01579 386200

www.ginsters.co.uk




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?