Forecourt Trader - 30 years at the heart of the fuel retailing community

Black and gold look

03 April, 2014
Page 48 

Simoniz is unveiling a new look for its car cleaning range. New black and gold packaging, inspired by Simoniz's original wax gold tin, communicates the brand's heritage.

There are also new colour-coded flashes to help shoppers identify what they want: red for exterior products; green for interior; and blue for wheel and tyre products. Icons provide key information on each product's attributes.

Coinciding with the redesign is the introduction of Simoniz Alloy Clean Plus, which has a non-acidic formula that can be used on all wheel types without causing corrosion.

The easy-to-use trigger-spray bottle is packaged with a wheel cleaning brush. Rrp is £9.99.

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