Forecourt Trader - 30 years at the heart of the fuel retailing community

Individual approach

01 August, 2003
Page 48 
Exclusive to forecourts and foodservice outlets, Manor Bakeries has introduced Mr Kipling Individuals.
Available from August, Mr Kipling Individuals are initially available in Apple Pie and Cherry Bakewell varieties with a rrp of 49p.“Mr Kipling Individuals is part of stage two in the brand’s communication targeting out-of-home consumption following the recent IGD award-winning individual packaging development,” said Manor Bakeries out-of-home channel manager Carol Dabson. “As a result there is huge potential for the brands and retailers to drive greater awareness of the revolutionary packaging, and therefore increase out-of-home cake consumption and category sales.” 0207 535 2228

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