Forecourt Trader - 30 years at the heart of the fuel retailing community

Wild time for Skittles

01 August, 2003
Page 49 
Skittles has launched a limited edition Wild Berry variant. Flavours include cherry, blackberry-apple, raspberry, strawberry-kiwi and blueberry.
Packaged in a 55g purple bag, Skittles Wild Berry is available for eight weeks at a rrp of 30p.Sam McElligott, trade relations manager at Masterfoods, said: “Limited editions create interest in the confectionery market so retailers should stock both the limited edition and the traditional variants as they can positively work together to boost sales.” 01753 550055

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