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Shell targets c-store growth

08 May, 2014
Page 4 

Shell is launching a strategy to grow its global convenience retail business and is looking to form long-term partnerships with leading category suppliers to achieve its goal.

The $6bn convenience retail business will unveil its plans at a two-day event in central London in June. The Shell Global Growth Event 2014 will provide a platform for future collaboration with suppliers.

Shell will share its strategy and growth targets in convenience retail and host one-on-one meetings with suppliers on its individual category plans. The event will be restricted to suppliers and will be by invitation only. Richard Garcia, head of global category management at Shell, explained: "We want to grow faster than the petrol convenience channel in every market and, in order to do that, we are going to challenge every product category."

Shell is targeting the growth opportunity at its 6,000 Shell service stations around the world with a Shell Select convenience store.





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