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SHOP PRODUCT NEWS: Walkers extends Sensations into popcorn sector

30 May, 2014

Walkers Sensations is expanding into the popcorn sector to meet consumer demand for more ‘sweevoury’ treats – sweet and savoury flavour combinations.

Its new Sensations Popcorn comes in three flavours: Thai sweet chili; sweet cinnamon & salt; and sweet Indian spices. Each comes in a 90g bag, rrp £1.39. The popcorn category is enjoying double-digit growth (+25.4% year-on-year – Nielsen) with almost nine million households now purchasing ready-to-eat popcorn.

PepsiCo senior marketing manager, Annika Meeks, said: “With research indicating that popcorn sales are in growth, Walkers Sensations has identified a gap in the market for retailers to maximise sales by providing a range which gives new meaning to the ‘sweevoury’ trend.

“Each enticing flavour has been inspired by tastes from around the world. We know that ‘Salt and Sweet’ is a rapidly growing trend in the market, so this range launch responds directly to the increasing ‘sweevoury’ trend sweeping the nation.”

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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