Forecourt Trader - 30 years at the heart of the fuel retailing community

Belvita replacements

09 June, 2014
Page 64 

Mondelez is revamping its Belvita Breakfast singles range with strawberry duo crunch and honey & nut variants replacing yogurt crunch and milk & cereals. According to Kantar data, honey & nut is the number one driver of consumer breakfast biscuits growth, providing a more enticing offer for small store shoppers in a portion pack ideal for breakfast on the go.

Belvita Breakfast was launched four years ago and has continued to lead the segment, with a total value of £56m and growing (Nielsen). The brand will be supported by a £7m marketing investment including TV and sampling activity.

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