Forecourt Trader - 30 years at the heart of the fuel retailing community

Priced to sell well

09 June, 2014
Page 64 

Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK's best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until the end of the month.

"Price-marked packs have been a successful promotional mechanic for Nurishment Original for many years," says Nyree Chambers, Grace Foods UK's head of marketing. "We expect a significant sales uplift from a highly competitive price point which still provides a healthy margin."

01707 322332

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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