Forecourt Trader - 30 years at the heart of the fuel retailing community

Priced to sell well

09 June, 2014
Page 64 

Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK's best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until the end of the month.

"Price-marked packs have been a successful promotional mechanic for Nurishment Original for many years," says Nyree Chambers, Grace Foods UK's head of marketing. "We expect a significant sales uplift from a highly competitive price point which still provides a healthy margin."

01707 322332

www.nurishment.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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