Forecourt Trader - 30 years at the heart of the fuel retailing community

Priced to sell well

09 June, 2014
Page 64 

Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK's best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until the end of the month.

"Price-marked packs have been a successful promotional mechanic for Nurishment Original for many years," says Nyree Chambers, Grace Foods UK's head of marketing. "We expect a significant sales uplift from a highly competitive price point which still provides a healthy margin."

01707 322332

www.nurishment.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

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