Forecourt Trader - 30 years at the heart of the fuel retailing community

Intense citrus hit

09 June, 2014
Page 64 

Tango aargh citrus a new limited- edition variant is described by Britvic as the brand's most intense flavour yet. Britvic marketing director, Jonathan Gatward, said aargh citrus is the company's first limited-edition variant as it focuses on NPD and moves into an "annual flavour rotation strategy" for the Tango brand.

Available until the end of the year, the limited edition comes in 2ltr, 600ml, 330ml and six x 330ml packs, with the single 330ml cans and 600ml bottles available in price-marked packs (49p and 99p respectively).

The Aargh ad that launched last year, will return where consumers will see the intense citrus flavour take over as drinkers transform into the 'Tango Aargh Man'. There will also be pos including dumpbins, wobblers and posters.

08457 581781

www.britvic.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?