Forecourt Trader - 30 years at the heart of the fuel retailing community

Intense citrus hit

09 June, 2014
Page 64 

Tango aargh citrus a new limited- edition variant is described by Britvic as the brand's most intense flavour yet. Britvic marketing director, Jonathan Gatward, said aargh citrus is the company's first limited-edition variant as it focuses on NPD and moves into an "annual flavour rotation strategy" for the Tango brand.

Available until the end of the year, the limited edition comes in 2ltr, 600ml, 330ml and six x 330ml packs, with the single 330ml cans and 600ml bottles available in price-marked packs (49p and 99p respectively).

The Aargh ad that launched last year, will return where consumers will see the intense citrus flavour take over as drinkers transform into the 'Tango Aargh Man'. There will also be pos including dumpbins, wobblers and posters.

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